Follow me on Twitter @LMKasprzak
At Advantage Marketing, we want to help you stay aware of the latest in marketing, so that you can grow your business. These 2016 Tweets offer timely advice and insights.
What Your Small Business Should Do To Look Like A Social Media Pro
Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider. Read more
How Small Businesses Can Get the Most Out Of Their Marketing Dollars
If you’ve got a small marketing budget, you have to be smart about priorities. In this post I’ll share some things I’ve learned along the way to help small businesses make the most of their small marketing budgets. Read More
How to Get Your LinkedIn Ads to Reach More Small Businesses
Do you use LinkedIn ads? In this article, you’ll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting. Read More
How to Use Twitter Moments for Business
Have you heard of Twitter Moments? Twitter Moments lets you combine groups of selected tweets, sharing your message in more detail. Read More
What the Evolution of Social Media Means for Marketers
It’s an exciting time to be a social media marketer, though not without challenges. Read more
5 Trends That Will Change How Companies Use Social Media In 2016
Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. Read more
Is Small Business Branding Possible? You Betcha And Here’s How
Large companies the world over have long recognized the value of creating a brand. But even a small business can benefit from the impact of having a well-honed image. Read More
How to Automate Social Media Lead Generation and Engagement
Marketing ideas are floating everywhere. However, that’s definitely not enough for a marketer when it comes to ensuring the maximum yield at minimum effort. Read more
5 Ways You Can Make the Most of LinkedIn Ads
LinkedIn is today’s business-to-business media powerhouse. So, how do you take advantage of it? Read more
Does Your Content Answer Searchers’ Questions?
How well does your online content answer questions that your audience is asking? Your ability to helpfully answer critical questions not only assists your audience, but it also helps your SEO. Read More
5 Tips To Double The ROI On Your Marketing Efforts
There’s no way around it: marketing is a time-consuming and costly business. It makes good business sense for you to look for ways to reduce marketing spending or to increase the amount you are getting back from those expenditures. Read More
Demystifying Social ROI in B2B Marketing
When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Read More
More Brains Than Budget? Steal These $0 Marketing Strategies.
Here’s what’s happening: These companies are marketing, but they’re doing it in a far more personal way. Read More
How Content Strategy and Content Marketing Are Separate But Connected
One of the things that I often discuss in workshops, and with CMI’s clients, is the distinct need for content strategy within the approach of content marketing. Read More
4 Basic Elements Of Successful Social Media Strategies
It’s a scary time, with new “grams” and “chats” popping up every month. But I’m convinced we are living in a revolutionizing era of business breakthrough akin to the land expansion of the 19th century and the Industrial Revolution. Read More
Filed under: B2B marketing, Business, content marketing, Marketing, Professional service firm marketing, small business, Social media marketing, Traditional marketing, Twitter Tagged: advantage marketing, business, content marketing, marketing, marketing tips, New Jersey, SEO, small business, Social media, Twitter, Twitter for business
